Find your nature
This archive collects how territories and global brands build their identities: how a place, a product or a broadcaster tells its story and earns loyalty. We studied each one to bring together the most interesting ideas and brand strategies for Trentino, and to help the region find its nature.
MethodologyThe proposed process, from understanding the territory to the brand identity launch.
TerritorialEleven place brands, from Trentino's own institutions to Aotearoa and Iceland.
CommercialEight global brands whose strategies translate to a territory.
AnalysisA visual identity study of nineteen brands, to discover Trentino's story.
SummaryAn inventory of the branding used across tourism, trade, investment and culture.
VideoFind Your Nature, the demo film.
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