{{ tally }}Brand research archive

Find your nature

This archive collects how territories and global brands build their identities: how a place, a product or a broadcaster tells its story and earns loyalty. We studied each one to bring together the most interesting ideas and brand strategies for Trentino, and to help the region find its nature.

MethodologyThe proposed process, from understanding the territory to the brand identity launch.

AnalysisA visual identity study of nineteen brands, to discover Trentino's story.

TerritorialEleven place brands, from Trentino's own institutions to Aotearoa and Iceland.

CommercialEight global brands whose strategies translate to a territory.

SummaryAn inventory of the branding used across tourism, trade, investment and culture.

{{ tally }}Methodology

Proposed Process

Yellow route = Visual identity creation, to follow brand strategy

Green route = Capture the true essence, authentically and empathically

Brand creation - traditional robust process

Capture the journey (data - validation)

Brand identity
launch

          {{ tally }}{{ signalText }}

↻

Rotate your phone to landscape. The slides are built for a wide screen.

Find your nature

Proposed Process

{{ st.name }}